NicheDirectories, LLC Appoints Nancy LaPook Diamond President and Gregory Zink CEO

BOCA RATON, September 25, 2003 – NicheDirectories, LLC (www.nichedirectories.com) announced today the appointment of Nancy LaPook Diamond as President and Gregory Zink as Chief Executive Officer.

Nancy LaPook Diamond has played an integral role in the development, growth, and management of NicheDirectories over the past eight years. Prior to co-founding NicheDirectories in 1995, Ms. Diamond served as a consultant to Microsoft Corp. in Redmond, Washington from 1994 to 1996, developing Microsoft’s partnership with children’s museums. Immediately prior to 1994, Ms. Diamond worked in television, film and theater production for 15 years with numerous writing and production credits including MTV, Nickelodeon and American Playhouse.

Gregory Zink has over 20 years of broad based international financial and managerial experience in public and private corporations. Mr. Zink has served in a variety of senior management positions, including Director, President, CEO and CFO of Heuristic Development Group, Inc. (“HDG”). Mr. Zink was a founder and President at the time of HDG’s initial public offering on NASDAQ. He has also been the Chairman and CFO of Nekton Diving Cruises, Inc. and the Director, CEO and CFO of Nautilus Group Japan, Ltd. Mr. Zink is an MBA graduate of the Wharton Business School and General Electric’s Financial Management Program.

“I’m pleased to have the opportunity to leverage my business management expertise to help grow NicheDirectories and lead the company through its next stages of success,” commented Mr. Zink.

Ms. Diamond welcomed Mr. Zink stating, “I am thrilled Greg has agreed to assume the role of CEO of Niche. His expertise and successful track record at both public and private corporations is critical to further advancing the company forward.”

About NicheDirectories, LLC:
Co-founded in 1995 by Nancy LaPook Diamond and Kim Bregman, NicheDirectories, LLC is a full-service web presence provider and Internet marketing company that publishes a variety of family and lifestyle oriented web initiatives and staff recruitment services. KidsCamps.com (www.kidscamps.com), their flagship brand, is a prominent online directory for information on summer camps and experiences for children. The company also publishes CampJobs.com, a job-posting site for the camping industry, GrownUpCamps.com, a directory of recreational and instructional programs for adults, ScreenStaff.com, an online, background check service in partnership with ChoicePoint, Inc., and the e-commerce sites CampersMall.com and CampDirectorsMall.com.